I create B2B marketing that supports sales, visibility and engagement.

I plan, create, publish, report on and optimise campaigns and content across email, websites, SEO, organic social and PR.

With over 3 years of marketing experience, I use CRM, audience data and performance insights to track KPIs, improve digital performance and inform future campaigns.

Selected work includes my experience as Halo’s Marketing & Branding Manager and freelance marketing projects.

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What I do

I take marketing from initial idea through delivery, reporting and optimisation. My work includes campaign planning, copywriting, photography, video editing, visual asset creation, email production, CRM and audience management, website content, new-page design, UX improvements, SEO and organic social publishing.

I connect that activity to the wider needs of the business by tracking KPIs, supporting sales, increasing visibility, strengthening customer engagement and improving digital performance.

Results at a glance

1

New B2B website completed and launched

15+

Documented campaigns across one business year

17,083

Cumulative recipients across 10 campaign sends

53,435

Instagram and Facebook views, Mar-Aug 2025

56,827

Sessions in the preserved annual GA4 report

≈ 4.9K

Combined social follower base at recorded snapshots

1,739 → 2,106

Campaign size Jun 2024 –Aug 2025 (+21.1%)

1,739 → 2,106

Campaign sends size Jun 2024 – Aug 2025 (+21.1%)

69 → 85

SEMrush technical Site Health

Data note: Email recipients are cumulative campaign sends, not unique people. Social views are platform-reported views, and the approximate follower total combines account snapshots recorded at different times.

Circular capability map

Hands-on marketing

Supporting business goals through creative delivery, reporting and optimisation.

Branding & Creative

Email & CRM

Website Management & UX

SEO

Social Media & Video

PR, Partnerships & Outreach

Analytics & Reporting

Campaign Planning & Delivery

Hands-on marketing

Supporting business goals through creative delivery, reporting and optimisation.

Branding & Creative

Email & CRM

Website Management & UX

SEO

Social Media & Video

PR, Partnerships & Outreach

Analytics & Reporting

Campaign Planning & Delivery

Featured work

Halo website launch & SEO growth

Website completion, launch, analytics setup and ongoing optimisation.

Website launched · 69 → 85 SEMrush score · 34,258 Organic Search sessions

Explore Website & SEO Work

Chauvet Ovation F-415FC launch

Email, website and product messaging.

1,609 recipients · 44.2% open rate · 310 total clicks

View Campaign

10-send email programme

Product, service, seasonal and promotional activity.

17,083 cumulative recipients · 7,554 opened recipients · 2,216 total clicks

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Organic social programme

Original photography, video, edited assets and performance reporting.

53,435 views · 16,711 reach · 312 follows

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Astera and ROBE communications

Trade PR, product-launch communications and owned-channel rollout.

4 confirmed trade-media placements supported

Explore PR & Campaign Communications

Cross-channel reporting & optimisation

GA4, Mailchimp, Meta and SEMrush analysis translated into clear priorities and recommendations.

57,070 sessions analysed · 34,258 from Organic Search · 60.03% channel share

View Reporting Work

Latest Marketing Insights

Sandy’s Newsletter

My LinkedIn newsletter is where I share longer-form writing about marketing, creative work and digital performance.

AI platforms have officially surpassed traditional SEO as the #2 discovery channel for B2B leads.

13 November 2025

This issue explores how structured data, clear expert answers and GEO-focused thinking can help brands remain visible as AI platforms read, summarise and cite online content.

Read the Latest Issue

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Kind Words

What colleagues and collaborators have said about working with me.

“Sandy is creative and dependable, with both technical skills and a strong eye for detail. He brings professionalism and reliability to every project, and is a valuable colleague to work with.”

Sam Hunwicke

Technical & Production Manager

TESTIMONIAL_SAM_LINK

“Sandy is creative and dependable, with both technical skills and a strong eye for detail. He brings professionalism and reliability to every project, and is a valuable colleague to work with.”

Sam Hunwicke

Technical & Production Manager

TESTIMONIAL_SAM_LINK

“He created content to help promote our new and existing products inventory through newsletters, email campaigns, and social media. Sandy also introduced tools like chatbots and compliance banners to improve the website. He was always reliable, professional, and easy to work with.”

Andrew Luck

Head of Hires & Sales at Halo Lighting

TESTIMONIAL_ANDREW_LINK

Andrew Luck

Head of Hires & Sales at Halo Lighting

TESTIMONIAL_ANDREW_LINK

“I worked with Sandy at Halo and we collaborated on projects like launching Halo’s new website last summer and managing SEO-optimised product updates. He was proactive, easy to work with, and always had a positive attitude.”

Tuka Balenda

Office Manager

TESTIMONIAL_TUKA_LINK

Tuka Balenda

Office Manager

TESTIMONIAL_TUKA_LINK

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Product designer turned marketer

I began in product design, building a strong foundation in branding and visual communication. At Halo, I developed that background into hands-on marketing across content, email, CRM, websites, SEO, social media, PR and reporting.

I combine creative execution with structured delivery and performance measurement.

Read About Me

Let’s talk

I’m open to B2B marketing, campaign, digital, email/CRM, content and communications roles where hands-on execution, creative thinking and performance measurement are valued.

I’m open to B2B marketing, campaign, digital, email/CRM, conten and communications roles where hands-on execution, creative thinking and performance measurement are valued.

Contact Me

Download CV