Hands-on marketing from idea to measurable delivery
I'm a B2B marketer with over 3 years of hands-on experience across campaigns, email and CRM, websites, SEO, organic social, PR and partnerships, content production and performance reporting.
I like working across the full marketing process: understanding what the business needs, developing the message, creating the content or campaign, coordinating the people involved, publishing the work and then using the results to improve what happens next.
What colleagues and collaborators have said about working with me
"I worked with Sandy on client events, including the Wimbledon rooftop screening where we built the AV wall. Sandy supported the project by capturing high-quality, SEO-optimised media content that highlighted the event (see his post here). He also produced engaging campaign work such as newsletters that promoted Halo’s services (example here). Sandy is creative and dependable, with both technical skills and a strong eye for detail. He brings professionalism and reliability to every project, and is a valuable colleague to work with."
"Sandy is a skilled marketing and branding professional with strong expertise in SEO, social media, and campaign management. His creativity and proven ability to deliver measurable results make him a valuable asset in digital marketing. I highly recommend him to anyone seeking effective and reliable marketing support."
"I worked with Sandy at Halo for over a year and know him as both creative and technically skilled. He’s proficient in CAD, rendering, animation, and video editing, and always brings a friendly and professional attitude. We’ve collaborated on events where I passed him client contacts, and he followed up with marketing tasks such as Google review requests and chasing picture approvals. Sandy has a strong mix of creativity, technical knowledge, and attention to detail that makes him a great colleague."
"An enthusiastic and hard working member of the team. It was a joy to work to work with Sandy. I'm sure he will enjoy a successful career going forward."
"I worked with Sandy at Halo and we collaborated on projects like launching Halo’s new website last summer and managing SEO-optimised product updates. He was proactive, easy to work with, and always had a positive attitude. Sandy also has solid photography skills, especially in low light and event settings, which really supported our marketing work."
"I worked with Sandy at Halo where he supported our team with website upkeep, Ex-Hire campaigns, and marketing activity. He created content to help promote our new and existing products invenory through newsletters, email campaigns, and social media. Sandy also introduced tools like chatbots and compliance banners to improve the website. He was always reliable, professional, and easy to work with."
About
Creative execution, structured delivery and measurable marketing
At Halo, I worked in a fast-moving B2B events and equipment-hire business where marketing supported sales, visibility, customer communication and the company's wider credibility. My work included completing and launching the company's new website with the developer and internal team, producing email and product campaigns, managing website and SEO activity, creating social content, supporting PR and partnerships, organising CRM data and reporting performance across multiple platforms.
My earlier background in product design and visual communication still influences how I work. It gave me useful experience in understanding audiences, developing ideas visually and thinking about how people interact with information. Today, I apply that thinking within marketing rather than defining myself primarily as a designer.
I'm strongest in roles where marketing needs both creativity and structure: someone who can understand the objective, produce the work, manage the detail, communicate with different stakeholders and connect the final output to measurable performance.
How colleagues describe me
A working-style infographic grounded in recommendation language
Creative
Dependable
Professional
Proactive
Detail-focused
Easy to work with
Specialties
Where I add the most value
01
Campaigns & content
Planning, copy, creative production, publishing, QA and optimisation.
02
Email & CRM
Mailchimp workflows, audience preparation, segmentation, testing and performance analysis.
03
SEO
Technical reporting, keyword tracking, Search Console, Yoast and content optimisation.
04
Website management & UX
WordPress, Elementor, content operations, launch support, UX and lead-capture improvements.
05
Organic social
Photography, video/reels, partner assets, publishing, collaboration and reporting.
06
PR & partnerships
Trade communications, partnership promotion, stakeholder coordination and owned editorial.
07
Analytics & reporting
GA4, Mailchimp, Meta and SEMrush evidence translated into clear next actions.
08
Creative production
Copy, photography, video editing, image preparation, collateral and presentation assets.
Tools I work with
Practical platforms for delivery and reporting
Mailchimp
GA4
SEMrush
Google Search Console
WordPress
Elementor
HubSpot
Current RMS
Excel / Google Sheets
Adobe Creative Cloud
Figma
Canva
Selected Brand & Creative Work
Earlier visual work that supports how I approach marketing today
Selected earlier work across brand identity, digital design and visual production. This background helped shape the creative side of how I approach marketing today.
I'm open to B2B marketing, campaign, digital, email/CRM, content and communications roles where hands-on execution, creative thinking and performance measurement are valued.
