PR, Partnerships & Campaign Communications

Turning technical, partnership and community activity into clear public stories

My communications work at Halo spanned trade-PR support, supplier communications, partnership representation, editorial storytelling and client-facing collateral. Depending on the project, I gathered technical information and quotes, coordinated imagery and stakeholder input, wrote and published owned articles, represented the company at partner events, and turned source material into polished proposals and brochures.

Core distributed technical stories

Priority publication contexts

400+

Astera luminaires communicated

ROBE PAINTE fixtures

200+

Attitude event guests

Slides in Tate proposal

Trade PR & Supplier Communications

Two core stories, four priority publication contexts

01 · Astera

Astera — turning a major equipment investment into an industry story

August 2024

Period

TPi + Ambersphere

Priority contexts

400+ luminaires

Scale

Halo had invested in well over 400 Astera luminaires. The communication challenge was to turn a large inventory update into a useful story about production capability, product range and real event applications.

My contribution

I contributed Halo-side product and event context, gathered internal team quotes and supplied selected photography for the publicity process. I also supported the connection between the external story and Halo's own communication channels.

How the story was distributed

For the portfolio, TPi and Ambersphere Solutions are the two priority Astera contexts. The same core story was also distributed across additional verified trade channels. Ambersphere is presented accurately as Astera's UK distributor/supplier and the publisher of its own supplier-news version, not as an independent client.

Evidence-led proof

Published coverage described Halo's stock as well over 400 Astera luminaires and stated that an Astera element featured in 90% of Halo productions. Selected application examples included Nike at Vinyl Factory, Federer: Twelve Final Days at Odeon Luxe and the Barbie launch at Tate.

TPiHalo invests in Astera15 August 2024 Ambersphere SolutionsA Glowing Halo of Investment in Astera Products21 August 2024

01Product + event context

02Internal quotes + selected photography

03TPi + Ambersphere

04Halo owned channels

Secondary evidence: additional verified distribution is retained as supporting context, not as separate PR campaigns.

Partnerships & Community Communications

Representation and owned-media storytelling

Partnership representation

Attitude is Everything — representing Halo at the Live Events Access Charter launch

12 February 2025

Event

Sinfonia Smith Square

Venue

200+ guests

Attendance

Halo sponsored the Live Events Access Charter launch at Sinfonia Smith Square. At the event, I represented Halo, delivered the award-presentation speech and presented Lytham Festival with the Production Award.

I also spoke with attendees about Halo's services, equipment and event-production capabilities, representing the company's interests in person alongside the formal award presentation.

Community communications

Go Africa Festival — end-to-end owned-media storytelling

26 October 2024

Event

25 November 2024

Article

408 words

Article length

I attended Go Africa Festival in Chapel Market and owned the communication process from first-hand capture through to publication. I took the event photographs, wrote and designed the 408-word article, published it on Halo's website, and adapted the material for supporting social communication.

The result is a clear example of turning an on-the-ground partnership event into an owned-media story with original imagery, written narrative and a finished web output.

First-hand event photography

Article layout

Published webpage

Supporting social asset

Editorial Storytelling & Media Outreach

Maverick Humanity — interview-led feature development and media pitch

3-page approved feature

Proof

Media pitch

Outreach

Publication not claimed

Status

I interviewed the charity founder and Halo's managing director, wrote a three-page approved feature and captured first-hand imagery for the story. I then prepared a media pitch with the article, photography and an offer of further interview and background material.

This project shows the editorial side of my communications work: researching a story, interviewing stakeholders, structuring a longer-form narrative, preparing supporting imagery and packaging the material for external media outreach.

Proposal & Client Communication

Tate Galleries — transforming source material into a submission-ready 17-slide proposal

30 May 2025

Date

17-slide PowerPoint

Format

Marketing / Client Liaison

Role

Halo's managing director supplied the source copy and content base for the Tate Galleries Production Services Tender 2025. I led the visual design and final production, transforming that material into a professional 17-slide submission.

I designed the cover artwork, page layouts, visual system and supporting elements, while working with operational content supplied by the wider Halo team. My listed role in the deck was Marketing / Client Liaison.

Creative Collateral

Soho House — from original brochure to shareable digital flipbook

Nov 2024 – Apr 2025

Period

Event Rental Catalogue

Output

Simplebooklet flipbook

Digital format

I wrote and designed the original Soho House Event Rental Catalogue, using existing brand guidelines and a previous Fabric brochure as a visual reference. I tested alternative page and image treatments and prepared the draft for stakeholder review.

Halo's managing director and senior production manager then edited the brochure with me. I later proposed turning it into an easier-to-share Simplebooklet link and produced the digital flipbook versions, creating a more convenient format for distribution and viewing.

Selected Communications Gallery

Supporting work

Smaller pieces demonstrate range without competing with the main case studies.

Pre-event promotion + event representation

PenniBlack Harvest Moon

Created promotional captions, graphics/reels and event-focused social content around PenniBlack's Harvest Moon event at Kachette, combining original video with partner-supplied footage. I also attended the event representing Halo and marketing its services.

Partner promotion + relationship output

South London Storytelling Club

I wrote the captions for Halo's South London Storytelling promotional posts, with final editing/review alongside the managing director. A verified Woodfield Pavilion post recorded 118 reach and 3 clicks. The relationship later continued when South London Storytelling contacted Halo after receiving renovation funding.

Adaptive pre-event partner promotion

Cally Fest

Created pre-event promotional copy and social assets in the run-up to Cally Fest, adapting Halo's output as the festival's flyers and campaign assets changed closer to the event.

Cross-channel launch collateral

Product communications

Selected Chauvet, Sparxtar and Smoke Jet email/web/social assets can show wider campaign-communication breadth and link to the Email page.

Email, CRM & Lead Capture

Communication Workflow

How the work moved from source material to public communication

Across the projects, the recurring process was to research the subject, gather facts, footage and stakeholder input, shape the story, create the appropriate asset, check accuracy and presentation with the relevant stakeholders, publish through the right channel, amplify the communication where relevant, and report on response or useful follow-up evidence afterwards.

01Research

02Gather

03Shape

04Create

05Check & approve

06Publish

07Amplify

08Report