Marketing

End-to-end B2B marketing across five connected disciplines

I plan, create, publish, report on and optimise marketing across websites, SEO, email, CRM, social media, PR and campaign communications.

With over 3 years of marketing experience, I combine creative production, channel management and performance analysis to support sales, visibility, engagement and digital growth. The work featured here includes my experience as Halo’s Marketing & Branding Manager alongside freelance marketing projects.

Explore five connected areas of work. Each page shows the challenge, my contribution, collaboration, execution, KPIs, results and lessons applied to future activity.

I plan, create, publish, report on and optimise marketing across websites, SEO, email, CRM, social media, PR and campaign communications.

With over 3 years of marketing experience, I combine creative production, channel management and performance analysis to support sales, visibility, engagement and digital growth. The work featured here includes my experience as Halo’s Marketing & Branding Manager alongside freelance marketing projects.

Explore five connected areas of work. Each page shows the challenge, my contribution, collaboration, execution, KPIs, results and lessons applied to future activity.

Marketing

End-to-end B2B marketing across five connected disciplines

How I approach marketing

I use a structured, end-to-end process that connects creative delivery with business objectives, clear KPIs and evidence-led improvement.

Understand

Plan

Create

Deliver

Measure

Optimise

Explore my marketing work

Email, CRM & Lead Capture

Campaign delivery supported by audience management and detailed reporting.

10 campaign sends · 17,083 cumulative recipients · 7,554 opened recipients · 2,216 total clicks

10 campaign sends · 17,083 cumulative recipients · 7,554 opened recipients · 2,216 total clicks

Explore Email, CRM & Lead Capture

Social proof

“Sandy is a skilled marketing and branding professional with strong expertise in SEO, social media, and campaign management. His creativity and proven ability to deliver measurable results make him a valuable asset in digital marketing. I highly recommend him to anyone seeking effective and reliable marketing support.”

Nicole F Martins

Digital Marketing Professional

Explore the work behind the results

Each section combines campaign storytelling with practical evidence: the objective, my role, creative execution, collaboration, KPIs, outcomes and what I applied to future activity.