I create B2B marketing that supports sales, visibility and engagement.
I plan, create, publish, report on and optimise campaigns and content across email, websites, SEO, organic social and PR.
With over 3 years of marketing experience, I use CRM, audience data and performance insights to track KPIs, improve digital performance and inform future campaigns.
Selected work includes my experience as Halo’s Marketing & Branding Manager and freelance marketing projects.
I take marketing from initial idea through delivery, reporting and optimisation. My work includes campaign planning, copywriting, photography, video editing, visual asset creation, email production, CRM and audience management, website content, new-page design, UX improvements, SEO and organic social publishing.
I connect that activity to the wider needs of the business by tracking KPIs, supporting sales, increasing visibility, strengthening customer engagement and improving digital performance.
Results at a glance
Data note: Email recipients are cumulative campaign sends, not unique people. Social views are platform-reported views, and the approximate follower total combines account snapshots recorded at different times.
Circular capability map
Featured work
Halo website launch & SEO growth
Website completion, launch, analytics setup and ongoing optimisation.
Website launched · 69 → 85 SEMrush score · 34,258 Organic Search sessions
Chauvet Ovation F-415FC launch
Email, website and product messaging.
1,609 recipients · 44.2% open rate · 310 total clicks
10-send email programme
Product, service, seasonal and promotional activity.
17,083 cumulative recipients · 7,554 opened recipients · 2,216 total clicks
Organic social programme
Original photography, video, edited assets and performance reporting.
53,435 views · 16,711 reach · 312 follows
ASSET_SLOT__HOME_FEATURED_WORK_05_ASTERA_ROBE_COMMUNICATIONS
Astera and ROBE communications
Trade PR, product-launch communications and owned-channel rollout.
4 confirmed trade-media placements supported
Cross-channel reporting & optimisation
GA4, Mailchimp, Meta and SEMrush analysis translated into clear priorities and recommendations.
57,070 sessions analysed · 34,258 from Organic Search · 60.03% channel share
Latest Marketing Insights
Sandy’s Newsletter
My LinkedIn newsletter is where I share longer-form writing about marketing, creative work and digital performance.
AI platforms have officially surpassed traditional SEO as the #2 discovery channel for B2B leads.
13 November 2025
This issue explores how structured data, clear expert answers and GEO-focused thinking can help brands remain visible as AI platforms read, summarise and cite online content.
Kind Words
What colleagues and collaborators have said about working with me.
Product designer turned marketer
I began in product design, building a strong foundation in branding and visual communication. At Halo, I developed that background into hands-on marketing across content, email, CRM, websites, SEO, social media, PR and reporting.
I combine creative execution with structured delivery and performance measurement.
Let’s talk
I’m open to B2B marketing, campaign, digital, email/CRM, content and communications roles where hands-on execution, creative thinking and performance measurement are valued.